As people grow, their perspective changes. They start to notice and appreciate things they once overlooked. Gen Z is entering that stage sooner than many realize, and with adulthood comes moments that quietly mark this shift in maturity. Christopher Ward reassures Gen Z that it’s okay if they don’t fully understand what makes our watches special…yet. Because one day, they will. And when that moment comes, they’ll know they’re ready.
CHRISTOPHER WARD
CASE STUDY
OUT OF HOME
Catered to foot traffic, each of these will showcase the product and tell a short visual story, highlighting the moments that typically mean someone has lived enough life to understand what makes a Christopher Ward special.
DIGITAL OUT OF HOME
Digital placements featuring Christopher Ward watches that keep accurate time. We will ask that people submit time stamps that are important to them with a short note explaining the significance. By submitting a time participants are entered to win a fully bespoke Christopher Ward designed to their liking.
SOCIAL MEDIA
We will show Gen Z the realizations in life that might also signify they’re ready for a Christopher Ward.
ACTIVATION
An immersive digital space that highlights both the artistry and engineering of Christopher Ward. The space is designed with unique photo opportunities in mind.
GIVE AWAY YOUR CHRISTOPHER WARD
A long form print ad calling for all parents who own a Christopher Ward watch to give it away to the young person in their life when they start their next chapter.
Whatever that may be.
